Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 10 hours 7 min ago By Erika Wheless - 13 hours 10 min ago By Ad Age and Creativity Staff - 13 hours 15 min ago 16 hours 30 min ago ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

CMSWire Advisory Board members reveal why operating models, decision rights and trust define the next era of CX.

Competent marketers aim to popularize the company’s business and help create consumer awareness. Marketers have a pivotal relationship with customers. They are the key players in defining customer ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Measuring customer satisfaction in consumer markets is relatively straightforward. Many buyers are only too willing to offer star ratings, share their opinions on social media and respond to ...

Shot of call center operators working in the office. Call center agent working with his colleagues in modern office. Smiling handsome businessman working in call center. Customer experience is ...