The phrase “content is king” was first coined in 1974 in the magazine industry and perhaps most famously repeated by Bill Gates in a 1996 essay. Although it has been a long-accepted truism of our ...

Ten years ago Netflix spent $3bn on content. This year it will spend $17bn. As the world gets used to ads on Amazon Prime, something’s got to give… There have been contrasting fortunes for some of the ...

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Gary Vaynerchuk is the co-founder and CEO of VaynerMedia. He’ll be speaking at TNW Europe in Amsterdam this May, alongside 130 other top-flight speakers. It’s no secret that we are living in an era ...