Rob Freedman is the head of growth marketing at Zuper. Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

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Opinions expressed by Entrepreneur contributors are their own. Most people don’t even know that Red Bull is based in Austria. The energy drink company does such an outstanding job of marketing across ...

Marketing teams are under pressure to stand out from their peers at a time where the proliferation of consumer platforms is complicating outreach efforts. Marketing teams are increasingly under ...

Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own ...

Our experts discuss how to make successful marketing plans for the coming year. With 2023 approaching, now is the time to make sure your marketing budget is in order and you have a successful plan for ...

YOUNGSTOWN — City officials are considering spending up to $200,000 to hire an agency to “develop and implement a comprehensive marketing plan.” Andy Resnick, the city’s spokesman, said his ...

Artificial intelligence (AI) is the next big thing in marketing. Why? Consumers are more demanding than ever, and tomorrow they’ll want even more. Manual teams simply can’t keep up with the demands ...

Finding out what pet owners want and working to give it to them is an essential part of marketing. Both internal and external marketing strategies can be used to attract new customers. External ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...