In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

The quest for marketing content that gets results can’t succeed without testing. But how should this testing take place, and how can the test be designed to illuminate performance more quickly and ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...