The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

In early March, Sperry released its first sonic logo. The boat shoe and accessories brand worked with audio research and analytics platform Veritonic to perform creative testing on six possible sonic ...

Advertising is the most effective way to bring your game to the attention of a wider audience. While it isn’t unheard of to see games become hits thanks to positive word of mouth, these games are the ...

The quest for marketing content that gets results can’t succeed without testing. But how should this testing take place, and how can the test be designed to illuminate performance more quickly and ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...