Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Being laser-focused on the customer or prospect creates a partnership between sales and marketing because it ensures that both teams are aligned around a common goal: delivering a great customer ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

For many revenue leaders, enterprise customers are a key growth lever, bringing with them large annual contract values and huge potential for account expansion. But connecting with enterprise buyers ...

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Sales and marketing alignment isn’t just a “nice to have” — it’s a fundamental driver of success. When these two departments are out of sync, it creates a ripple effect across an organization that ...

Opinions expressed by Entrepreneur contributors are their own. We’re all being asked to deliver bigger, better results with less investment. A friend of mine who’s a marketing leader at a B2B fintech ...