This year’s six Official Selections at BrandStorytelling: A Sanctioned Event of Sundance Film Festival reflect that evolution ...
AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.
By integrating AI tools into our workflows, we’re able to deliver smarter, faster, and more bespoke content that aligns ...
Creative talent is in flux. Even as companies freeze or reduce headcount, content demands continue to skyrocket, expected to surpass $116 billion globally by 2035. Yet, a striking disconnect persists: ...
Fast Company moderator Damian Slattery (from left) discussed how AI is transforming marketing with Jennifer Warren, Kristine Segrist, Bradley Nelson, and Annalisa Church. BY FastCo Works For brands, ...
The digital sphere is in constant flux, demanding a reassessment of marketing strategies. Businesses today must move beyond rudimentary tactics and engage audiences on a deeper level. The shift from ...
A decade-long creative partnership shows how premium video production and consistent brand storytelling can fuel ...
Chief creative officers (CCO) have come quite a ways from the Mad Men era. Gone are the days of hard drinking in the office, overnight work days and a my-way-or-the-highway approach to copy. Modern ...
If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. Why? Well, 2023 wasn’t the year of ...
Conversion environments – shopper, point of sale (POS), retail execution, packaging, displays, and on-trade activations – now ...
Facing disruption from generative AI, creative professionals are expanding into AI automation services to build smarter ...
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