Meet the YouTube whisperers, a booming class of advisors behind MrBeast and other million-dollar channels

A burgeoning group of YouTube strategists are charging big money to YouTubers who want to expand their popularity.

Creator content made the main stage at TV's 'upfront' pitches — and not just for YouTube

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for ...
Mashable

YouTube's paid creators $100 billion in four years

The news was announced at the Made on YouTube 2025 event. Credit: Kevin Mazur/Getty Images for Made on YouTube 2025 There's a reason creators often try to migrate their audience to YouTube: It pays.
TheWrap

YouTube Is Making It Easier for Advertisers to Connect to Creators

POLAND – 2023/07/13: In this photo illustration a YouTube logo seen displayed on a smartphone. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images) It’s about to get ...
TheWrap

YouTube Has Paid Creators Over $100 Billion Over the Past 4 Years

Over the past four years, YouTube has paid creators, artists and media companies over $100 billion. That was one of the biggest headlines during the platform’s Made on YouTube event on Tuesday. Made ...
Digiday

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...