Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

Build through transparency. Clear communication about data practices builds customer trust and loyalty. Less is more. Purpose-driven, minimalist data collection reduces risks and strengthens trust.

Bacardi doesn’t have a digital marketing strategy, per se. And that’s because digital is the rum brand’s marketing strategy, said Laila Mignoni, Bacardi’s global VP of marketing and creative ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

The landscape of data security and privacy is constantly changing. With a Gartner survey revealing that almost half of organizations with more than 11 marketing channels are increasing first-party ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

Enterprises invest heavily in identity intelligence solutions, especially in onboarding and know-your-customer (KYC) flows.

Walmart gave Snopes a possible explanation for a customer being sent an email about a product he purchased with cash.

Connected cars are the new normal, but they often fail to respect your privacy, and their options to “opt out” are very limited. If you have purchased a new vehicle within the last five years, then ...

Comcast is warning that hackers stole the personal data of more than 230,000 customers during a ransomware attack on a third-party debt collector, according to a court filing. The bad actors targeted ...