Customer-obsessed companies, defined as those that consistently put customers at the center of their leadership, strategy, and operations, outperform peers in profit growth (33 percent higher), ...

A 21-year-old college senior and his roommate started a business that stored students’ belongings over the summer. They rented a warehouse and hired a local trucking company to pick up items at the ...

It’s not all that difficult to find a spark for innovation, but it is nearly impossible to sustain it successfully. The few organizations that do share a singular factor: customer obsession. The term ...

A company focused on transactional selling will find it difficult to reach great heights, especially B2Bs. A key driver for outperforming B2Bs is that they are more aggressive in “making adaptations ...

Customer obsession is heralded as a virtue in business. From Jack Bogle, who was passionate about democratizing investing for Vanguard Group account holders, to Jeff Bezos, who signaled a “relentless” ...

Companies today need to be customer-obsessed, speakers at Forrester Research's CX North America virtual conference today stressed. And while"customer obsession is bigger than you, it can't be done ...

Crescendo, the only AI-Native customer experience solution built to run CX as one unified system, today announced the winners of the inaugural Crescendo Customer Awards 2026, to be presented live on ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester (Nasdaq: FORR) today announces its global Customer Obsession Awards for two categories: Customer-Obsessed Enterprise and Customer-Obsessed Leadership.

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2024 Customer-Obsessed Enterprise Awards. Open to organizations across Asia Pacific, Europe, ...

Customer obsession is heralded as a virtue in business. From Jack Bogle, who was passionate about democratizing investing for Vanguard Group account holders, to Jeff Bezos, who signaled a “relentless” ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, ...