With today’s hyper-distracted consumer, marketers need a healthy media mix to spark consumer engagement. One frequently overlooked option is direct response television (DRTV) advertising, a discipline ...

TORONTO, ON--(Marketwired - June 29, 2015) - Vancouver-based home insurance provider Square One Insurance is making its television debut with a campaign created and produced by Northern Lights Direct.

Seeking one male and one female performer to appear in a DRTV commercial for a plumbing services brand. The selected talent will be cast as a couple and will appear in a combination of lifestyle ...

[Editor’s note: This is the fifth “link” in a 10-part series. The first, Do You Have Broken Links?, appeared on Mar. 23. Check back Friday, April 27, for link Six: The Search Acquisiiton Chain.] To ...

Direct response television (DRTV) is best know for “as seen on TV” product offers that can generate immediate and significant product sales. But marketers often overlook the fact that the medium is ...

Direct response TV is anything but a standalone entity. In fact, it has been a “team player” in an advertising world where disparate media and strategies are increasingly called upon to work well with ...

Brother International looks to prove to small business owners that great things can come a small printer in a new national direct-response campaign running on national cable outlets. The new effort, ...

Chief Marketer recently spoke with Bill McCabe, the newly named president/CEO of direct response television agency A. Eicoff and Co. (a unit of Ogilvy & Mather), to get his take on the rapidly ...

BENTONVILLE, Ark., March 30, 2020 /PRNewswire/ -- Glucose Health, Inc. (OTC: GLUC) – the manufacturer of delicious & nutritious, diabetic retail category beverage GLUCODOWN® – has entered into an ...

CHICAGO, IL--(Marketwired - May 12, 2016) - The Libman Company, an all-American household and commercial cleaning products manufacturer, has teamed up with leading brand-based direct response agency, ...

Opinions expressed by Entrepreneur contributors are their own. Most of us have heard of the ThighMaster, the Snuggie or the Ginsu Steak Knives as overnight success products that have amassed millions ...