SAN FRANCISCO--(BUSINESS WIRE)--Census, the leading Data Activation platform that syncs customer data from data warehouses to key business tools, has released a new dbt macro package called dbt_census ...

For B2B SaaS companies relying on product-led sales growth as their revenue strategy, being able to retrieve customer data on-demand is critical. Data that is collected in customer data warehouses can ...

Forrester Research surveyed over 500 B2B data strategy and management decision makers to discover their biggest challenges and what they are doing to overcome obstacles on their path to data ...

SEATTLE--(BUSINESS WIRE)--SoundCommerce today announced it has been selected by Balsam Brands, a global eCommerce retailer with roots in holiday and home décor, and the leading provider of realistic ...

Big data integration firm Fivetran Inc. today announced that it has signed an agreement to acquire universal data platform company Census for an undisclosed price. Founded in 2018 as Sutro Labs Inc., ...

New privacy models, zero-copy activation and AI orchestration are rewriting the rules for how customer intelligence gets built and used. Customer Data Platforms (CDPs) were once hailed as the answer ...