In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

The growth of 5.4 percent since the last census in 2010 reflects fears of a looming demographic crisis - Copyright AFP/File NOEL CELIS The growth of 5.4 percent since ...

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The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...