DevaCurl launched its DevaClips, a curly styling tool essential for achieving maximum root lift, added volume and lasting fullness to all curl types. The uniquely designed curl clips are packaged in ...

If you’ve got kinky or curly hair — chances are you’ve heard of the brand DevaCurl. Being founded in an NYC salon back in 1994, DevaCurl became the first place dedicated to stylizing and treating ...

Ayesha Malik paced the hair care aisle at the Spokane, Wash. Walmart in frustration. It was 2013, and the then-23-year-old student couldn’t find the right products for her dark brown ringlets, which ...

LOS ANGELES – May 18, 2017 – Ares Management, L.P. (“Ares”) (NYSE: ARES) announced today that a fund managed by its Private Equity Group has signed a definitive agreement to acquire Deva Holdings, Inc ...