The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

The whole idea of advertising—using pictures and words to get people to buy stuff, or to do something—is old indeed, with the first known example dating back almost 5,000 years to the heady days of ...

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

Digital ads are destroying our planet and we’re all part of the problem. Take these steps to be part of the solution. The world is failing to reach the Paris Agreement’s target to limit the rise of ...

As environmental consciousness rises among consumers, brands face mounting pressure to minimize their carbon footprints across operations. In marketing and advertising, sustainability has emerged as a ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

A typical digital-ad campaign for a single brand can produce hundreds of tons of carbon dioxide. Brands like Heineken, Nestlé, and Toyota are figuring out how to reduce those emissions. This article ...

They simply updated their billing software, added the tax as a separate line item and passed the entire cost directly to us | ...

That may have worked in Field of Dreams, but creating “digital first” content for public media stations isn’t enough. It’s certainly a good start. However, discovery and consumption are left to chance ...

Editor's note: This post has been updated for the 2025-26 season. It was originally published in 2023. Welcome to FTW Explains, a guide to catching up on and better understanding stuff going on in the ...

One big shift in sports broadcasting over the past decade has been an increased prevalence of digital ads on broadcasts, ads that show up only on the broadcast and not in the physical location. The ...