Disney is betting it can woo buyers with programmatic and measurement. At CES in Las Vegas on Wednesday, Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the ...

A "menacing" Disney advert featuring a severed body has been banned by the advertising regulator, which said it was likely to frighten and cause distress to children. The Advertising Standards ...

Add Yahoo as a preferred source to see more of our stories on Google. Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation ...

Add Yahoo as a preferred source to see more of our stories on Google. A still from a Disney-inspired advert for Alzheimer's Research UK. We're big Disney fans here at Creative Bloq, but we have to ...

Squeaky Clean The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data service providers Snowflake, Habu and InfoSum. It’s no coincidence that ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Disney has come under fire for announcing it is pulling all ...

Disney Advertising reported a record level of upfront commitments, with particular strength in sports and streaming, as the 2024-25 posted a 5% year-over-year gain in revenue and volume. The news ...

In the first expansion of the Disney Real-Time Ad Exchange, the media company is rolling out a more advanced offering for streaming advertisers featuring tech platforms run by Google and The Trade ...

Disney‘s prowess as an entertainment powerhouse is undisputed. Aaron LaBerge, chief technology officer of the Disney Media & Entertainment Distribution (DMED) division, argues that the company also ...

A still from the Predator Badlands film that was not included in the advert banned by the ASA A "menacing" Disney advert featuring a severed body has been banned by the advertising regulator, which ...