There’s a difference between objectives as they’re usually stated and business objectives. I use a different vocabulary, by the way: If you’ve read Bare Bones Project Management you’ll recognize it – ...

Will the object or position you fancy actually make you happier? Wasted effort and disappointment can happen when we confuse goals with motives and means with ends. This happens more often than it ...

Looking at objectives, as an industry we just need to do the basics well. Long-established marketing theory still holds true here. The biggest challenge in B2B is to ensure objectives are the right ...

The process of operational goal-setting is a critical step when it comes to business planning. It's the step that transforms strategic plans into actionable items. I previously wrote about operational ...