This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small startup, armed with sarcasm and a box of razors, managed to embarrass one of ...

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The move, accompanied by a marketing campaign that includes both a traditional ...

Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with sister publication Marketing Dive. A new 60-second ...

A healthy fear of editors and parents will stop this reporter from finishing that commercial’s quote verbatim. (But you can find it in this viral video advertisement from the company then known as ...

Brands are tapping K-pop, DJs and cultural storytelling to make lychee, yuzu and ube the next trendy tastes.