If you're thinking of starting an online retail company or adding an e-commerce component to your existing business, a solid marketing strategy can set you up for success. However, marketing ...

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Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...