Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Explore the technology behind online marketplace systems: digital transaction processing, security protocols, and how ...

Google launched Universal Commerce Protocol to connect AI agents with retailers at scale, but stopping fraud requires agent trust management and intent detection.

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together, and will allow consumers to purchase products from retailers directly ...

When Walmart and OpenAI announced that the retailer would integrate with ChatGPT, the question became how quickly OpenAI could deliver on the promise of agents buying things for people. In the battle ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

Discover how Google's Universal Commerce Protocol (UCP) transforms e-commerce visibility through AI-powered shopping experiences. Learn implementation strategies and advertising impact.

Shopify's Harvey Finkelstein said agentic shopping enables merit-based personalization, reducing the role of ad spend and ...

MediaNama’s Take: Nearly four months after OpenAI rolled out “agentic commerce” and the Agentic Commerce Protocol in September 2025, its rival Google has announced the launch of the Universal Commerce ...