Some companies spend fortunes on omnichannel marketing to boost sales while neglecting tried-and-true mechanisms like cross-selling. This could be a blunder because increasing the average checkout ...

Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our ...

Cross-selling is an art, really. Three-in-four sales professionals claim that cross-selling accounts for 30% of their revenue. Accounting firms have untapped potential in their existing client base ...

Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts. If you’re a lawyer at a law firm with more than one practice group and you have ...