Marketing research is usually the first step in the marketing process, after ideas for products are conceived. Small companies conduct marketing research to obtain information from the marketplace.

Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Customer loyalty is in jeopardy every time a prospect or customer comes into contact with a company. Each contact, or "moment of truth," is an opportunity to strengthen - or weaken - customer loyalty.

Market research is shifting to real-time, AI-native workflows. Here are seven trends that will redefine insights in 2026 and ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...