Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Entering, as of this writing, my second week of my new job, I saw this as the perfect time to opine on the future of qualitative marketing research. Or so I thought. In nearly 20 years of it, I am 100 ...

Opinions expressed by Entrepreneur contributors are their own. Qualitative research has become an integral part of market research in the past few decades. Businesses have recognized the value of ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

Every year, companies invest billions in data, analytics, and technology to better target and predict customer behavior. And because of increasingly complex martech and CRM stacks, many brands are ...

The $83B market research industry faces a fundamental problem that has persisted for decades: traditional methods force companies to choose between depth and scale. Focus groups provide rich ...

The goal of this article is to help you more effectively recruit executives and industry experts as candidates for your qualitative market-research studies. Let's assume two points: (1) your studies ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...