A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

A business plan is the owner's manual for your business. It outlines operations, explains strategies and justifies finances. This tool can be used to attract investors, partnerships and executive ...

Think of your mission statement as a statement of why you are starting your company and the executive summary as a statement of how your company will operate. The mission statement describes your ...