In a nutshell: There's a simple reason why you see so many baity Facebook posts that have headlines like "only for geniuses," or "only people with high IQs will get this": they attract a lot of ...

Here, count with me: 1, 2, 3, 4, 5, 6, 7, 8, 9, T, 11, 12 … Oh, what’s that? You write ten with “zero”? Fair enough. Zero, we have been told, is the ...