In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...

Jayesh Chanda, Operations and Marketing Manager TRV Group tells us about his career growth: 1. Are Mulberry Apartments developed by an individual? Not really. The company — TRV Group — was started by ...

The foundation of the new guidelines are information and science, primarily tackling misinformation and greenwashing. Because sustainability has become a selling point for fashion brands, the UN says ...

Isabelle Dunham is a Junior in Fashion Industry & Merchandising. She is passionate about digital marketing, sustainable design, and identifying innovative approaches to style. She loves the FIM ...

Hye-Shin Kim is currently a Professor of Fashion and Apparel Studies at the University of Delaware. She received her Ph.D. from Iowa State University in Textiles and Clothing with a minor in ...

Keds unveiled a brand refresh and messaging platform centered on themes like inclusivity, optimism and playfulness, according to a news release. As part of the new push, the sneaker marketer’s logo ...