In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...
The foundation of the new guidelines are information and science, primarily tackling misinformation and greenwashing. Because sustainability has become a selling point for fashion brands, the UN says ...
Jayesh Chanda, Operations and Marketing Manager TRV Group tells us about his career growth: 1. Are Mulberry Apartments developed by an individual? Not really. The company — TRV Group — was started by ...
Isabelle Dunham is a Junior in Fashion Industry & Merchandising. She is passionate about digital marketing, sustainable design, and identifying innovative approaches to style. She loves the FIM ...
Artificial Intelligence is no longer a backstage enabler in fashion—it’s taking center stage. In 2025, as digital retail battles for consumer attention in a hyper-competitive, trend-driven market, AI ...
Hye-Shin Kim is currently a Professor of Fashion and Apparel Studies at the University of Delaware. She received her Ph.D. from Iowa State University in Textiles and Clothing with a minor in ...
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