Zebco W.C. Bradley, best known as a rod and reel company, has acquired four brands of fishing line from Shakespeare Co. LLC of Columbia, S.C. The announcement was made today by Zebco President Jeff ...

The U.S. Consumer Product Safety Commission has announced a voluntary recall of about 2,700 Zebco children's fishing sets because the paint on the reels contains excessive levels of lead, violating ...

Every summer, throngs of children line the banks at area ponds on Take Me Fishing Day in hopes of catching their first fish. Many of the fishing novices use Zebco rods and reels, made by the event’s ...

The assembly line workers sit on gray metal stools, methodically putting gears, springs, screws, nuts and washers into fishing reels–then placing the reels on a conveyor belt. The workers, mostly ...

Zebco fishing rod and reel in package. The rod is black with silver and orange detailing marked "Centennial TM No. 6100". The Zebco company began as the Zero Hour Bomb Company in Tulsa, Oklahoma in ...

Recreational fishing has been a popular outdoor activity for decades. Since 1932, Zebco has been an iconic brand for the sport, designing some of the most popular rods and reels seen outside to this ...

TULSA, Okla. — Jimmy Houston, angler by trade, can tell you a story or two about the big ones that got away. But it’s the reel that got away that gets him down. Houston can remember the first Zebco ...

W.C. Bradley Co. can add backpacks and hunting equipment to its lineup of outdoor products due to the acquisition of a Salt Lake City company called Vortex Outdoors. Columbus-based W.C. Bradley said ...