Yahoo Finance

The Sound of Speed: Sting Energy®, a PepsiCo Energy Drink, Hits the Track with Formula 1®

In a sport like Formula 1, where fans obsess over every detail, Sting Energy tapped into the most iconic and visceral element of the experience: sound. On May 23, 2025, world-renowned DJ and producer ...
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‘F1' Sound Team Placed Mics on Racing Car Air Ducts and Exhausts to Catch ‘Full-Fat Sounds' and Immerse Audiences in the World of Formula 1

Joseph Kosinski had one instruction for the sound team behind his latest feature "F1": It needed to be as immersive as possible, and he wanted the audience to feel like they were in the car. Except, ...
Fox News

Formula One's new engine sound gets thumbs down from leading motorsport figures

MELBOURNE, Australia – Formula One's new sound has received the thumbs down from a few big names of motorsport. The switch to V6 turbo hybrid engines may suit automakers, but some observers believe ...
Yahoo

‘F1’ Sound Team Placed Mics on Racing Car Air Ducts and Exhausts to Catch ‘Full-Fat Sounds’ and Immerse Audiences in the World of Formula 1

Joseph Kosinski had one instruction for the sound team behind his latest feature “F1”: It needed to be as immersive as possible, and he wanted the audience to feel like they were in the car. Except, ...