Marketing a franchise brand comes with its own unique set of challenges. Not only are franchisors trying to make an impact in an increasingly competitive and noisy landscape, but they also have to ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jimmy St. Louis In this ...

Marketing is the quiet yet critical part of any business. You can have a great idea and turn it into a desirable product, but if you don’t market it to your target audience, you won’t get anywhere.

A key metric in franchise marketing is the cost per sale. However, this metric, especially for budding franchisors, can be misleading. Instead of depending on the cost per sale metric, it’s prudent to ...

The key to success is staying true to its core values. Expanding franchises into new markets is a pivotal strategy for sustained growth and competitiveness. According to Business Research Insights, ...

One of the most important indicators of potential franchise expansion is the economic foundation of the region, and Central ...

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let’s dive into that. Storytelling in franchise ...

According to the International Franchise Association, its newly released 2023 Franchising Economic Outlook report finds that franchise unit and job growth continues to outpace pre-pandemic levels, ...

Today's franchise marketing leaders must consider multiple audiences using a variety of channels as they work to get their brand's message in front of consumers. Integration is the name of the game, ...

Non-U.S. franchisors often look to the U.S. as the holy grail for franchising, with its multicultural states with large consumer population centers. But the U.S. marketplace presents a challenge to ...

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...

Dime formed its equipment and franchise finance group, a new vertical focused on delivering customized financing solutions to middle market ...