Mattel announced that it would retake the lucrative Disney Princesses license from rival Hasbro in a reversal of the 2016 decision that led to Mattel losing the license for several years. Mattel will ...
The reunion comes after Hasbro bested the rights for the “Frozen" and princess products away from Mattel in 2014. Toy company Mattel has won back the licensing rights for Disney's princess and “Frozen ...
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