Should employee engagement be viewed through an HR lens or a customer funnel? If attraction, retention and loyalty is on the line, it’s time to adopt a new employee engagement funnel. Photo by Melanie ...

Wet ‘n’ Wild is introducing a new funnel water slide called the Tornado. In a statement Wednesday, water park officials said the water slide simulates a natural storm experience and will join the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The once-reliable sales and marketing funnel has evolved beyond its original form.

Funnel vision is a malady that’s easy to get, but hard to cure. It has swept marketing departments at companies large and small, and the symptoms are serious: Failure to understand customers, ...