MOVE over, gecko, cavemen, the Rod Serling clone who asks rhetorical questions and the rest of the Geico advertising characters. Geico is adding another campaign to its lengthy list of ad approaches.

Each year, fans tune into March Madness for nonstop high-level college hoops and stick around for everything surrounding the games. And each year, that typically includes an advertisement that gets ...

Those big, shiny eyes, that dapper British accent, that long, green tail – the GEICO gecko is a pretty cute mascot (even if he is a lizard). He’s now the star of the insurance company’s new free ...

Getting your Trinity Audio player ready... What is the cost of being everywhere? About $1 billion a year. Geico, the auto insurer whose advertising shows up on billboards, the Internet and many ...

For those left wondering why Geico suddenly forgot how to type coherently, here’s the context. The TL;DR version: one brazen marketer got a bit too cocky in his (typo-riddled) responses to a customer, ...