The Geico Gecko has been charming audiences for over 20 years, but you may not realize that another TV icon was the original ...

Each year, fans tune into March Madness for nonstop high-level college hoops and stick around for everything surrounding the games. And each year, that typically includes an advertisement that gets ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

There's a lot more "I hate this" takes than positive spins on the return of the legendary commercial. Some fans were hoping that the brand would bring back another iconic commercial. Can’t believe ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. When Arianna Orpello became CMO of Geico in January, she inherited one of the most recognizable brand ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...