In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

The insurance firm is eschewing a conventional Super Bowl ad with long-form digital content and a blitz around the CBS pregame show. “Legend of the Lizard” is the culmination of a campaign Geico ...

The insurance company GEICO is doing something a little different to advertise: It has turned documentary cameras on the life of its spokes-gecko. Legend of the Lizard: The Full Never-Before-Seen ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...