When South Korean rapper Psy released "Gangnam Style" a decade ago, few anticipated the scale and speed of its success, and how it would help usher in the streaming revolution.
Time to party like it’s 2012: Psy‘s culture-shifting “Gangnam Style” music video has officially topped 5 billion views on YouTube, 11 years after its initial release. In December 2012, “Gangnam Style” ...
The rapper played his hit in the now-famous district, donning red slacks to honor the South Korean team. By Lee Hyo-won Psy threw up a peace sign. SEOUL — Though Psy has had a reputation for ...
The early 2010s were an era of instant hits. From the “Harlem Shake” to “Party Rock Anthem”, digital platforms ushered in a new era of publicity – and virality. On July 15, 2012, South Korean singer ...
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