Gen Z is set to become the largest and richest generation in the world over the next 10 years, according to a new report by Bank of America which found that those born between 1997 and 2012 are ...

Gen Z has been deemed the loneliest generation, according to a new study from GWI. Roughly eight in 10 members of Gen Z said they had experienced feelings of loneliness over the last year, and two in ...

Tons of generational research and social discourse about age demographics suggest that Gen Xers had to pave a way for themselves as children. They were not only not "coddled" in the same way people ...

New TELUS research reveals that Gen Z, North America's first AI generation, is embracing AI with a clear vision for its future: the classroom. Among the Canadian and American Gen Z cohort surveyed in ...

The Pew Research Center defines generations as groups of people born within the same 15- to 20-year span. These divided time periods can help us understand how our worldview is shaped by the events ...

Research shows Gen Z parents are embracing hybrid parenting styles with a goal of preparing their kids for the real world.

Americans in all age brackets are making far less money than they think they need to be successful, according to new research. A "Secret to Success" study published Tuesday by Empower, a financial ...

So before the transition to the Greek alphabet, there was Generation X, Y (also known as millennials), and Z—and before them, it was baby boomers. Generations tend to be grouped in roughly 15- to ...

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Things are looking up for the “doom-spending” generation. A new report from Bank of America predicts that, by 2035, Gen Z could be the richest generation in the next decade, amassing $36 trillion in ...

Young Brits are eyeing an early retirement, due to a growing belief that investing the minimum will be enough to fund their ...

Everyone, cue the alarms — everyone being millennials — you have officially reached cool status. The best part? It was a Gen Zer who gave you the title. In a candid and humorous TikTok post, a Gen Z ...