Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

Google will now allow limited non-promotional use of prescription drug terms in ads, while keeping keyword certification ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As marketers, we have to be aware of shifts in consumer behavior and technological ...

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. Google shares a "never-before-seen, under-the-hood" look at its ...

Google has added a newish feature to the Keyword Planner tool to organize keywords into ad groups. The reason I say newish is that Search Engine Land explained it was in beta but now it is available ...

How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right article. We will show you a quick step-by-step on how to perform ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

We’ve all been guilty of using Google to search mundane questions, like “How many ounces are in a pound?” or “Can I use bacon grease as oil?” However, Google has also led many of us to information and ...

Google Ads will automatically pause inactive keywords starting in June. Google Ads will automatically pause inactive keywords. Advertisers can unpause paused keywords if needed. Google is emailing ...

Google Ads will be updating the Healthcare and Medicines policy to reflect the changes it will require to the approach to ...

CHICAGO (WLS) -- We all Google our favorite businesses. And, you may have noticed the names of other businesses popping up above or at times in place of the one you searched. This is called "conquest ...

Last Friday, I reported that Google has a policy against accepting keyword ads for illegal gadgets, including GPS jammers. The Federal Communications Commission went after 20 mom-and-pop online GPS ...