Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents. Google raised ad prices 5-15% at a time using "pricing ...

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On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019. That was the day Google convened an in-person and livestreamed meeting ...

Stifel said its checks showed Q3 advertising growth trends generally improved from Q2. ・The company is scheduled to report ...

The FTC is investigating Amazon and Google over whether they failed to properly disclose ad pricing and auction terms. Regulators are reviewing Amazon’s use of reserve pricing in ad auctions and ...

The Federal Trade Commission is investigating whether Amazon and Google misled advertisers regarding the pricing and terms for their ads. As first reported by Bloomberg, the investigation is being ...

Bloomberg reports that the Federal Trade Commission is investigating Google (and Amazon) on whether the companies misled advertisers by not properly disclosing the terms and pricing for ads on their ...

Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur ...

Google has released a comprehensive “Understanding Product Pricing” guide to help merchants navigate the complex rules and options for pricing in Shopping ads and free listings. Core concepts. The ...

Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value. Google is rolling out new loyalty integrations across Google Ads ...