Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

Google can suspend your account after three policy strikes in 90 days. Here’s how the warning system works and how to keep ...

Google has acted illegally to maintain a dominant position in online advertising, a federal judge ruled on Thursday. The tech giant’s “exclusionary conduct substantially harmed Google’s publisher ...

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company’s AI-powered experience in Google Search. Ads may appear “where relevant” below and “integrated into” AI Mode responses as ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, "Not a government website." Google explained that if a search ad is ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from San ...