What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Selin Song, Google's president of customer solutions, shares how SMBs are using Ai for advertising to compete and unlock new ...

Google announced significant changes to language targeting settings in Google Ads search campaigns. "By the end of 2025, the language targeting setting will be removed from Google Ads Search campaigns ...

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

Alphabet stock is drawing investor attention as analysts forecast major AI-driven ad revenue growth by 2026. Discover why ...