The foundation for AI search success isn't new technology—it's timeless principles of clear communication, semantic structure ...

Search driven traffic used to deliver visitors and sales. AI is reducing those clicks and businesses that rely on educational content are feeling it first. For years, the formula for online business ...

In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow. But by the ...

Numerous studies indicate that the shift to AI search features and the use of AI chatbots are killing traffic to publishers’ sites. But Google on Wednesday denied that’s the case, at least in ...

Artificial intelligence has arrived in Google Search, changing how billions of people find information online.

This year’s conference included another change to search, this one more profound but less aggressively deployed. “AI Mode,” which has similarly been in beta testing for a while, will appear as an ...

Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs. Google is testing Web Guide in Search Labs. Web Guide is an ...

Google’s AI-powered Search experience is now rolling out to everyone and, with it, the web will never be the same again. However, with all of these new layers on top of the “10 blue links,” Google is ...