As another soccer season kicks off, Guinness wants to be there for fans for every quirky game day ritual, crushing disappointment, and euphoric high. The Diageo stout brand is marking its second year ...
Guinness is now in its second season as the official beer and official non-alcoholic beer of the Premier League. During its first season the brand activated the partnership in more than 80 countries ...
As the official beer partner of the Premier League, Guinness brought fans together on Sunday, March 1, for a dual-venue ...
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 10 February 2026 - In Malaysia, football fans are experiencing matchday a little differently this Premier League season. With kick-offs often taking ...
A £135m 3-yrs naming rights mega-offer from Guinness has been rejected by the Premier League The British bank reportedly opted out of a renewal over fears that the cost of the next sponsorship deal ...
Horseracing fans will be more than excited this week, with the Cheltenham Festival taking place. Running across four days, ...
The strategy, developed by Guinness’ agencies in the UK and Ireland, will see the existing ‘Greatness’ line replaced with a statement based on the sense of camaraderie the drink supposedly imbues.
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