Hewlett-Packard plans to kick off a new brand advertising campaign Monday, spending hundreds of millions of dollars in an effort to convince businesses of its technology strength. As previously ...
Behind the campaign was Neelima Burra, then Country Marketing Director of HP India, who described Diwali as the perfect ...
Are you a print subscriber? Activate your account. By Jon Springer - 20 hours 34 min ago By Garett Sloane - 23 hours 26 min ago By Ad Age Staff - 23 hours 51 min ago By Erika Wheless - 1 day ago By ...
As the back-to-school season opens, a new national campaign for HP personal computers takes young consumers where no teen has gone before: into the minds of their parents in order to "control" them ...
SAN FRANCISCO (Reuters) - Hewlett-Packard Co said on Monday it is launching a $300 million marketing campaign to promote Web-based printing services as it seeks new uses for printers, the company's ...
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