Heinz is unifying its global creative strategy under one brand platform for the first time in its over 150-year history, supported by parent Kraft Heinz’s largest paid media investment to date, ...

Heinz is extending its first masterbrand platform with a fresh batch of ads inspired by stories of irrational love for the packaged foods brand, per details shared with Marketing Dive. The latest leg ...

Heinz has unveiled a global platform celebrating the “irrational love” people have for the brand, inspired by true events. This marks the first time in the brand’s 150-year history that Heinz has been ...

Heinz, which launched the 150-year-old brand’s first global platform last year, is introducing a new campaign, building on the “Inspired By” format. Working with Wieden + Kennedy New York, the latest ...