For years, producers have turned to celebrity endorsements to make inroads in the American market. But as sales lag, it’s not enough.

When most people think cognac, their minds may conjure images of a fine liquor that radiates class and history, but may not be accessible to all. It is a quality alcohol for the discerning, but the ...

Forbes contributors publish independent expert analyses and insights. I write about travel and food. So I love forks in the road. Cognac is meant to be consistent. Think about it this way: That bottle ...

Hennessy is the biggest name in Cognac, outselling other big houses like Courvoisier and Remy Martin every year. That is mostly based on sales of its VS and VSOP expressions, but Hennessy also has ...

Hennessy’s first foray into the world of NFTs (non-fungible tokens) will give connoisseurs the chance to appreciate Cognac in an entirely new way. The French distillery has partnered with BlockBar, ...

The NBA just scored the slam dunk of spirits partners. On Monday, the National Basketball Association announced a multi-year partnership with none other than Hennessy, making the world’s best-selling ...

Calling all cognac connoisseurs. At its headquarters in the idyllic French department of Charente, Hennessy has launched a brand new visitor experience that was three years in the making. Shedding ...

There is an exciting destination for the world’s cognac aficionados at Harrods. The renowned London department store is where Hennessy has established an extraordinary standalone boutique dedicated to ...

At the Hennessy headquarters in Cognac, France there is a room where the magic literally happens. With its soaring ceilings and massive over-sized windows this stately space oozes importance. Lining ...