One of the most iconic marks ever created, Pepsi’s logo has been on a fascinating and tumultuous journey spanning more than a ...

Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began ...

Most corporate rivalries stay confined to ad campaigns and boardrooms. This one did not. A behind-the-scenes attempt to profit from stolen information quickly turned into a federal investigation, ...