Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...

The chief marketing officer (CMO) role is increasingly pivotal to businesses as new ways to engage with customers emerge and customers expect more from brands. This greater reach allows marketers to ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

The strained, dysfunctional relationship between CIOs and marketers can be overcome, in part by rallying around the customer. After all, we’re in an age that requires IT and business people to put ...

A full 74 percent of marketers aren’t taking advantage of a powerful asset hidden right under their nose, according to CMO Council’s latest research. Very few marketers feel that they have any kind of ...

Andy French is Head of Marketing for B2B PC at Toshiba Europe. He is responsible for Europe-wide marketing strategy and planning. Andy has a wealth of experience in the IT industry, with almost 25 ...

But if you skip the process, you don’t learn. You lose touch with the intelligence – the full context. And then you can’t ...

Steve Ohanians is the CEO of Clear Digital, an agency that delivers digital and brand experiences for real-world impact. Chief marketing officers carry an incredible burden of ensuring that their ...

Think about Captain America – he was still Steve Rogers. But with the serum, he became superhuman. That’s what AI can be for CMOs. Not to change who you are, but enhance what you can do.