Amazon's latest AI tool promises to make shopping decisions easier — by choosing the "best" product for you. Why it matters: ...

Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

If wading through online reviews and trying to compare specifics between products gives you decision paralysis, Amazon has a new tool to help. Amazon has announced a new tool called "Help Me Decide" ...

"The beautiful thing about Amazon and why it allowed us to succeed is that it really lowers the barrier to entry and reduces ...