Most PPC and search marketers are busy with Google Ads and don’t have the time, budget or desire to make Microsoft Ads work. Even for those who do, the reward is not always worth the effort. How do ...

As some of you have already heard, I accepted the role of Microsoft Ads Liaison in June of 2025. That means I will start sharing Microsoft-first strategies. It doesn’t mean: Giving preferential ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the ...

Let’s be honest: the pace of change in PPC is exhausting. Between AI-powered everything, new campaign types rolling out every quarter, and feature removals with no warning, advertisers are being asked ...

If you’re in the app or gaming industry, this update is for you. This new format will showcase your ad in the Microsoft Store app on Windows 10 and 11 desktop devices. More specifically, the ads will ...

Take the right steps — and avoid common mistakes — when facing account suspensions advises Microsoft Ads Liaison Navah Hopkins. Hopkins stresses that Microsoft takes security “very seriously,” applies ...

Microsoft’s helpful Bing AI chatbot will be getting more ads, the company recently announced in a blog post, which was penned by corporate vice president Yusuf Mehdi. In a statement to The Verge, ...